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Famous book on marketing- Kotler in brand new condition

₹500

Marketing Management by Kotler is the leading marketing textbook across the world because it consistently reflects changes in marketing theories and practices that are widely accepted and followed by teachers, students, and professionals. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.Key Features - - Brand new chapter-opening vignettes that can serve as great classroom discussion starters. - Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. - Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. - Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise of sustainability and green marketing, and the increasing role of digital media in marketing. - Reorganized material to focus on customer value as the central theme of the South Asian edition. - Focus on holistic marketingthe development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of todays marketing environment. - Powerful teaching and learning support through a detailed instructors manual, PowerPoint lecture slides, and test-item files.

10 months ago

Buy used Master of Business Administration (MBA) books online in India

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MBA BOOKS IN VERY GOOD CONDITION

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NMIMS textbooks

Leadership by Richard L. Daft

Rahul Publications Books MBA 1st Semester R22

Applied business statistics

CORPORATE FINANCE-NMIMS

Human Resource Management

Stretagic management for PGDM

Bnu 2nd sem text books

Qt & Or Bnu 2nd sem

BNU MBA 2 sem text books

Management (10e) for MBA by Pearson(Stephen P. Robbins,et.al)

Business Statistics (Data Analysis) by JK Sharma for MBA

Managerial Economics for MBA by H.L.Ahuja

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MBA AND MTECH BOOKS

Business ethics

Statistics for Business decision making and analysis

Famous book on marketing- Kotler in brand new condition

Nmims MBA Books

all semester books of MBA HR, u can contact me directly 9919901281