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Marketing management by philip kotler
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Macro economics for mba bcom or any commerce field
The twelfth edition of Macroeconomics offers a comprehensive introduction to the subject. The title focuses extensively on economy-based models and intends to teach students how current economic issues may be related to larger economic concepts. Empirical data and illustrations are also provided in the book f or this purpose. Equal importance has been given to the merits and the demerits of economic policy, thus making this textbook balanced in its approach to economic policy. Salient Features: Col or edition that makes the reading experience more enticing than ever New Chapter on the National Debt Coverage on the Great Recession New section on dynamic stochastic general equilibrium (DSGE) models added in Chapter 24 Thoroughly updated text to reflect the newest data Reorganization of content in chapters 6, 19 and 20.
Pearson Environmental Management
Bamboos form the backbone of the rural economy of many Asian countries. Although considered very hardly plants, bamboos do, from time to time, suffer from diseases. Bamboos are now increasingly being grown in plantations, and this necessitates increased vigilance against disease attacks, and preparedness for effective and rapid control if the attack occurs. This landmark publication makes vital information on bamboo diseases widely available, and is expected to stimulate further research and the development of appropriate control measures.
Organizational Behaviour - 18th Edition
Long considered the standard for all organizational behavior textbooks, the Eighteenth Edition continues its tradition of making current, relevant research available to students in the language that they understand. While maintaining its hallmark features
Business Statistics - 8th Edition
Designed for students undertaking project and thesis work at diploma, masters and doctorate levels, this book is an ideal source to guide students faced with projects and dissertations through the pitfalls of research methods. Unique among books of this k
Managerial Economics - 7th Edition
Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions. With this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theory can improve decision making.
Entrepreneurship - New Venture Creation
Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations
IIM MBA BOOKS
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.