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MySQL Administrator's Bible (English, Paperback, Cabral) C-0405 — MySQL Administrator's Bible (English, Paperback, Cabral) C-0405

₹6285

A unique book-and-DVD package from preeminent programminginstructor Rod Stephens Visual C# has become a leading programming language, resultingin greater career opportunities for Visual C# programmers. ThisWrox guide literally shows novice programmers how to program in C#with Microsoft Visual Studio, using both written and visualinstruction. Easy-to-follow lessons reinforced with step-by-stepinstructions, screencasts, and supplemental exercises make it easyto master Visual C# programming regardless of your learning style.Each lesson begins with a discussion of a concept or technique andproceeds through step-by-step directions for using the techniqueVisual C# has surpassed Visual Basic as the most popularprogramming language Coverage Includes: Getting Started with the Visual Studio IDE Creating Controls Making Controls Arrange Themselves Handling Events Making Menus Making Tool Strips and Status Strips Using RichTextBoxes Using Standard Dialogs Creating and Displaying New Forms Building Custom Dialogs Using Variables and Performing Calculations Debugging Code Understanding Scope Working with Strings Working with Dates and Times Using Arrays and Collections Using Enumerations and Structures Making Choices Repeating Program Steps Handling Errors Preventing Bugs Defining Classes Initializing Objects Fine-Tuning Classes Overloading Operators Using Interfaces Making Generic Classes Reading and Writing Files Using File System Classes Printing Using the Clipboard Providing Drag and Drop Localizing Programs Programming Databases LINQ to Objects LINQ to SQL Drawing with GDI+ Making WPF Applications Printing with WPF Note: As part of the print version of this title, videolessons are included on DVD. For e-book versions, video lessons canbe accessed at wrox.com using a link provided in the interior ofthe e-book.

5 months ago

Marketing That Works: How Entrepreneurial Marketing ID337 — Marketing That Works: How Entrepreneurial Marketing ID337

₹219

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online acce

5 months ago

Core Java, Volume I--Fundamentals - Fundamentals (Volume - 1) A-0189 — Core Java, Volume I--Fundamentals - Fundamentals (Volume - 1) A-0189

₹2393

Pomimo zaawansowanego wieku Java wciąż jest na topie. Ten język programowania oraz narzędzia z nim powiązane są najczęściej wybierane do tworzenia rozbudowanych systemów informatycznych. Skąd ta popularność? Przejrzysta składnia, obsługa nowoczesnych technik przesyłania informacji, automatyczne czyszczenie pamięci to tylko niektóre z atutów Javy. Jeżeli dołożymy do tego ogromną rzeszę użytkowników chętnych do pomocy, wszystko staje się jasne. Java jeszcze długo będzie na świeczniku!Kolejne wydanie tej cenionej książki zostało zaktualizowane o wszystkie nowości, które pojawiły się w wersji 7 platformy Java Standard Edition. W trakcie lektury poznasz składnię języka oraz wszystkie istotne kwestie związane z programowaniem w Javie. Zrozumiesz założenia programowania obiektowego, nauczysz się korzystać z interfejsów oraz obsługiwać wyjątki. Przekonasz się również, jakie ułatwienia w tym zakresie oferuje Java 7 - obsługa wielu wyjątków w ramach jednego bloku catch to tylko czubek góry lodowej. Książka ta jest idealną pozycją dla wszystkich osób chcących poznać język Java. Sprawdzi się ona również w rękach doświadczonych programistów - jako źródło informacji na temat nowości w Java Standard Edition 7.

5 months ago

CAD/CAM - Principles and Applications First Edition (English) SBD11 — CAD/CAM - Principles and Applications First Edition (English) SBD11

₹749

What are the stages in the life of a butterfly? If you trap a caterpillar in a box, will it blossom into a butterfly? When discrimination and violence are hidden lessons in our schools, can we hope to make a better world? In Just One Word, Bama takes us into the spaces that appear innocent and artless, but where, in truth, hate and prejudice bubble. Bama’s writings embody Dalit feminism and celebrate the inner strength of the subaltern woman, in the throes of caste domination and social discrimination. Painting portraits of unforgettable characters, detailing innocent pleasures and everyday deceits, the stories in this collection are a mirror to her compelling insight into human nature.

5 months ago

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Rich Dad Poor Dad — Rich Dad Poor Dad

₹170 ~~₹325~~

48% off

Book Summary of Rich Dad Poor Dad Table of Contents Iskit Bahut Jarurat Hain Rich Dad, Poor Dad Ameer Log Paise ke Liye Kaam Nahi Karte Paise ki Samajh Kyo Sikhai Jana Chahiye? Apne Kaam se Kaam Rakho Tax ke Itihas aur Corporations ki Takat Ameer Log Paise ke Avishkar Karte Hain Seekhane ke Liye Kaam Kare-Paise ke Liye Kaam Na Kare Badhao ko Paar Karna Shuru Karna Aur Jyada Chahiye? Kewal 7,000 Dollar mein hi Collge ki Shiksha

5 months ago

The psychology of Money — The psychology of Money

₹200 ~~₹399~~

50% off

Timeless lessons on wealth, greed, and happiness doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. How to manage money, invest it, and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important matters.

5 months ago

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Ncert Class 12 commerce — Ncert Class 12 commerce

₹200 ~~₹252~~

21% off

Some salient features of this book are as follows: 1. In order to help students practice and evaluate their understanding, detailed solutions of the CBSE sample paper have been incorporated in this booklet along with a total of 15 sample papers. Out of these 15 sample papers, 5 papers include detailed step by step solutions and the remaining 10 papers are for practice of the students. 2. Effort has been made to model each practice paper on the basis of the CBSE sample paper 2023, to include all typology of questions which are to be tested in the annual examination 2023. 3. It includes the new typology of questions in each paper i.e. assertion and reason based, statement based and case study based questions etc. 4. This book is indeed a one stop destination for all the subject matter required for the final revision to ace in the annual exam of accountancy.

5 months ago

ZERO TO ONE (PETER THIEL) — ZERO TO ONE (PETER THIEL)

₹350

Peter Thiel is the co-founder of PayPal and the first outside investor in Facebook. In the Spring of 2012, he gave a lecture course at Stanford for software engineers, calling on them to think boldly and broadly about how they might use their skills to shape the future, and imparting the lessons he has gleaned from his own experience. One of the students in that class - Blake Masters - took notes and posted them online. The blog posts became a huge success, with hundreds of thousands of hits, and became the basis for Zero to One.We live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from '1 to n'. But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from '0 to 1', creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies.A business book that also provides insight into the world of start-ups from a Silicon Valley icon, Thiel shows how to pursue your goals using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself.

5 months ago

Make me a master in Accounts — Make me a master in Accounts

₹280

5 months ago

Communication SystemsC-0294 — Communication SystemsC-0294

₹760

5 months ago

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Finite Element Method 1st Edition (English) A-0156 — Finite Element Method 1st Edition (English) A-0156

₹735

5 months ago

Rural Marketing (English, Paperback, Kashyap Pradeep) SKU ID398 — Rural Marketing (English, Paperback, Kashyap Pradeep) SKU ID398

₹656

The first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the l

5 months ago

Principles of Marketing A-0143 — Principles of Marketing A-0143

₹6155

The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

5 months ago

Human Resource Management (English, Paperback, Dessler)SKU ID361 — Human Resource Management (English, Paperback, Dessler)SKU ID361

₹740

Human Resource Management remains the best-selling text in the field, thanks to its authoritative and accurate information on HR-related responsibilities and personnel management. The new twelfth edition of the book has been written for all students of management, and not just those who will someday bear the title of human resource manager. Thus, this edition specifically focuses on the practical applications that all managers need to carry out their HR-related responsibilities. The addition of Indian case studies and examples to the original concepts of the book make this edition an invaluable, contextually relevant text for students in the subcontinent.

5 months ago

The Art of Making Money (English, Paperback, Cauvier Denis)B-0759 — The Art of Making Money (English, Paperback, Cauvier Denis)B-0759

₹330

5 months ago

Marketing Management (English, Paperback, Gupta Prachi)B-0149 — Marketing Management (English, Paperback, Gupta Prachi)B-0149

₹300

5 months ago

You Can Nagotiate Anything (Paperback, HERB) B-0718 — You Can Nagotiate Anything (Paperback, HERB) B-0718

₹300

Nine months on the New York Times bestseller list. Over One Million Copies Sold! YES, YOU CAN WIN! Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son’s hair length and hundreds of other matters for over five decades. Ever since coining the term “win-win” in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of Power, Time, and Information to always reach a win-win negotiation. No matter who you’re dealing with, Cohen shows how every encounter is a negotiation that matters. With the tools and skill sets he has devised, honed, and perfected over countless negotiations, the power of getting what you deserve is now a practical necessity you can fully master. “Flawlessly organized.” —Kirkus Reviews

5 months ago

Introduction to Digital Signal Processing (English, Paperback, Johnso — Introduction to Digital Signal Processing (English, Paperback, Johnso

₹340

Project management plays a vital role in planning, organizing and controlling various resources and factors for the successful completion of projects within a time frame. This comprehensive text presents the fundamental concepts and principles of project management and provides necessary skills to manage projects effectively. It is designed for postgraduate students of management, commerce, industrial engineering, production engineering and construction management. The book makes the readers familiar with the objectives of project management and explains project management life cycle, demand forecasting methods, and phases and steps of technology transfer. It discusses cost capital, estimation of project cost, and feasibility of projects. The text also describes project evaluation and project scheduling techniques, as well as discusses project management software and the impact of projects on the environment. Besides, it gives a detailed description of project audit, project organizational structures and roles of various financial institutions in project management. This title explains the concepts and techniques of project management with a number of fitting examples. It includes several chapter-end problems and questions to test students' understanding of the subject. It provides an integrated case study in an appendix to help students understand the application of the concept to real-life situation. It gives answers to selected questions at the end of the book.

5 months ago

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Graphic Designer, Graphic Artist - How to Land a Top-Paying Job C-0892 — Graphic Designer, Graphic Artist - How to Land a Top-Paying Job C-0892

₹450

5 months ago

The 100 startup — The 100 startup

₹300 ~~₹400~~

25% off

100 Startup

5 months ago

Cash Before You Crash C-0564 — Cash Before You Crash C-0564

₹399

5 months ago

Rich Dad Poor Dad — Rich Dad Poor Dad

₹700

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success

5 months ago

The Chile Project: The Story of the Chicago Boys _ Book — The Chile Project: The Story of the Chicago Boys _ Book

₹2333 ~~₹2976~~

22% off

The Chile Project: The Story of the Chicago Boys and the Downfall of NeoliberalismBook is new one.

5 months ago

Marketing management — Marketing management

₹580 ~~₹950~~

39% off

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

4 months ago

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