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Marketing Management - A South Asian Perspective by Philip Kotler

Marketing Management - A South Asian Perspective by Philip Kotler

₹500

Marketing Management by Kotler is the leading marketing textbook across the world because it consistently reflects changes in marketing theories and practices that are widely accepted and followed by teachers, students, and professionals. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.Key Features - - Brand new chapter-opening vignettes that can serve as great classroom discussion starters. - Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. - Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. - Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise of sustainability and green marketing, and the increasing role of digital media in marketing. - Reorganized material to focus on customer value as the central theme of the South Asian edition. - Focus on holistic marketingthe development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of todays marketing environment. - Powerful teaching and learning support through a detailed instructors manual, PowerPoint lecture slides, and test-item files.

1 month ago
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GMAT Official Guide

GMAT Official Guide

₹700

GMAT(TM) Official Guide 2021Your GMAT(TM) prep begins here. Designed by the makers of the GMAT exam. Study with confidence. All GMAT(TM) Official Prep products are the only prep resources containing real GMAT(TM) questions from past exams. It's why we are official.Get comprehensive practice by studying with 1,172 questions across quantitative and verbal reasoning from past GMAT(TM) exams. Answer explanations are included so that you can study the reasoning behind the answers to help improve your understanding and performance. The questions in each section are organized by difficulty level: easy, medium and hard. Start at the beginning and work your way up to the harder questions as you build upon your knowledge.The GMAT(TM) Official Guide 2021 will allow you to:LEARN ABOUT THE GMAT(TM) EXAM - Gain an overview of the exam including the format, content and test-taking strategies.GAIN COMPREHENSIVE PRACTICE - Prepare with over 1,172 questions across Quantitative and Verbal Reasoning sections and online.Study Answer Explanations - Learn the methods behind the answers with detailed explanations.Build Upon Your Knowledge - Practice with questions organized from easiest to hardest. Plus! Practice online with the GMAT(TM) Official Guide Online Question BankPractice online with the same questions from the book PLUS more than 150 additional online-exclusive questions--included with your purchase. Online practice will allow you to:New! Review with online flashcardsto master key concepts to prepare and test with confidence Practice with a total of 1,172 practice questions Create your own online practice sets Filter by fundamental skill and difficulty level Track your improvements with performance metrics Practice in exam mode to get ready for test day Study on the go with the mobile app! Access your data seamlessly between your devices and offline! The GMAT(TM) Official Guide 2021 gives you the tools you need to confidently prepare for test day.This product includes print book with a unique code to access the GMAT(TM) Online

1 month ago
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