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Integrated Advertising, Promotion And Marketing Communication C-0226

Integrated Advertising, Promotion And Marketing Communication C-0226

₹680

Project management plays a vital role in planning, organizing and controlling various resources and factors for the successful completion of projects within a time frame. This comprehensive text presents the fundamental concepts and principles of project management and provides necessary skills to manage projects effectively. It is designed for postgraduate students of management, commerce, industrial engineering, production engineering and construction management. The book makes the readers familiar with the objectives of project management and explains project management life cycle, demand forecasting methods, and phases and steps of technology transfer. It discusses cost capital, estimation of project cost, and feasibility of projects. The text also describes project evaluation and project scheduling techniques, as well as discusses project management software and the impact of projects on the environment. Besides, it gives a detailed description of project audit, project organizational structures and roles of various financial institutions in project management. This title explains the concepts and techniques of project management with a number of fitting examples. It includes several chapter-end problems and questions to test students' understanding of the subject. It provides an integrated case study in an appendix to help students understand the application of the concept to real-life situation. It gives answers to selected questions at the end of the book.

6 months ago
The Fortune at the Bottom of the Pyramid - Eradicating Poverty A1-0900

The Fortune at the Bottom of the Pyramid - Eradicating Poverty A1-0900

₹1355

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Fo

6 months ago
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