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Marketing management

Marketing management

₹556

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

2 months ago
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Problems in general physics IE IRODOV

Problems in general physics IE IRODOV

₹130

The the ‘Classic Text Series’ is the only of its kind selection of classic pieces of work that started off as bestseller and continues to be the bestseller even today. These classic texts have been designed so as to work as elementary textbooks which play a crucial role in building the concepts from scratch as in-depth knowledge of concepts is necessary for students preparing for various entrance examinations.This book on Problems in General Physics containingabout 1900 problems with hints for solving the most complicated ones has been designed for students studying advanced course in Physics. The book has been divided into six parts covering Physical Fundamentals of Mechanics, Thermodynamics & Molecular Physics, Electrodynamics, Oscillations & Waves, Optics and Atomic & Nuclear Physics, each segregated into number of chapters. Each chapter in the book opens with a time-saving summary of the principal formulas for the relevant area of physics. As a rule the formulas are given without detailed explanation. Explanatory notes are given in those cases where misunderstandings may arise. The author has used all formulas in the SI system, except in Part six where the Gaussian system has been used. Also the main physical constants and tables are summarized at the end of the book along with the Periodic System of Elements and Table of Elementary Particles also covered in the book. At the beginning of each chapter summary of principal formulas has been given for clarifying relevant basic concepts. At the end of each chapter, unsolved practice exercises have been provided to help aspirants revise the concepts discussed in the chapter. Answers and Solutions to the practice exercises have been given at the end after Part six. After the answers & solutions, appendices have also been provided for better comprehension of the concepts discussed in the book.Hope this book on Problems in General Physics from the Classic Text Series will help the readers get in-depth insight intothe various problems in general physic

2 months ago
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