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BIOCHEMISTRY   U. Satyanarayana U.Chakrapani

BIOCHEMISTRY U. Satyanarayana U.Chakrapani

₹669

Renowned and recommended textbook in the subject that explains the basic concepts in concise manner. • Is an amalgamation of medical and basic sciences, and is comprehensively written, revised and updated to meet the curriculum requirements of Medical, Pharmacy, Dental, Veterinary, Biotechnology, Agricultural Sciences, Life Sciences students and others studying Biochemistry as one of the subjects. • Is the first textbook on Biochemistry in English with multi-color illustrations by an author from Asia. The use of multicolor format is for a clear understanding of the complicated structures and biochemical reactions. • Is written in a lucid style with the subject being presented as an engaging story growing from elementary information to the most recent advances, and with theoretical discussions being supplemented with illustrations, tables, biomedical concepts, clinical correlates and case studies for easy understanding of the subject. • Has each chapter beginning with a four-line verse followed by the text with clinical correlates, a summary, and self-assessment exercises. The lively illustrations and text with appropriate headings and sub-headings in bold typeface facilitate reading path clarity and quick recall. All this will the students to master the subject and face the examination with confidence. • Provides the most recent and essential information on Molecular Biology and Biotechnology, and current topics such as Diabetes, Cancer, Free Radicals and Antioxidants, Prostaglandins, etc. • Describes a wide variety of case studies (77) with biomedical correlations. The case studies are listed at the end of relevant chapters for immediate reference, quick review and better understanding of Biochemistry. • Contains the basics (Bioorganic and Biophysical Chemistry, Tools of Biochemistry, Immunology, and Genetics) for beginners to learn easily Biochemistry, origins of biochemical words, confusables in Biochemistry, principles of Practical Biochemistry, and Clinical Biochemistry Laboratory. • Complimentary access to

3 weeks ago
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Digital Marketing Text Book

Digital Marketing Text Book

₹350

The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: • Why do firms fail at digital transformation? • How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? • How to best leverage the potential of digital technologies like AI and the Cloud? • How do organizational capabilities and culture need to change? • What new skills do leaders and young professionals need to build? Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner’s guide for people across all age groups - students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.

3 months ago
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Let us C for computer science

Let us C for computer science

₹340

Know every nook and cranny of CKey Features● A detailed explanation of programming language concepts● Lucid explanation of the concept● Well-thought-out, fully working programming examples● End-of-chapter exercises● Hand-crafted “KanNotes” to revise the concepts covered in the chapterDescriptionThe new edition of this classic book has been thoroughly revamped but remains faithful to the principles that have established it as a favourite amongst students, teachers and software professionals round the world. “Simplicity”- that has been the hallmark of this book in not only its previous seventeen English editions, but also in the Hindi, Gujrati, Japanese, Korean, Chinese and US editions. This book doesn’t assume any programming background. It begins with the basics and steadily builds the pace so that the reader finds it easy to handle advanced topics towards the end of the book.What you will learn● C Instructions● Decision Control / Loop Control / Case-Control / Repetitions Instruction● Functions, Pointers, Recursion, Translation unit, Scope, Linkage● Data Types, C Preprocessor● Arrays, Strings, Operations on Bits, Wide Character, Storage classes● Structures, Console & File Input/Output, Coding styleWho this book is forStudents, Programmers, researchers, and software developers who wish to learn the basics of the C programming language.Table of Contents1. Getting Started2. C Instructions3. Decision Control Instructions4. More Complex Decision Making5. Loop Control Instruction6. More Complex Repetitions7. Case Control Instruction8. Functions9. Pointers10. Recursion11. Data Types Revisited12. The C Preprocessor13. Arrays14. Multidimensional Arrays15. Strings16. Handling Multiple Strings17. Structures18. Console Input/Output19. File Input/Output20. More Issues In Input/Output21. Operations on Bits22. Miscellaneous Features23. Interview FAQs24. The Next LevelAppendix A- Compilation and ExecutionAppendix B- Precedence TableAppendix C- Chasing the BugsAppendix D- ASCII ChartPeriodic Tests I to IV, Course Tests I, III

3 months ago
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Brag Better

Brag Better

₹500

This effortless and unapologetic approach to self-promotion will manage your anxiety and allow you to champion yourself. Does talking about your accomplishments feel scary or icky because you're worried people will think you're "obnoxious"?Does it feel more natural to "put your head down and do the work"?Are you tired of watching the loudest people in your industry get disproportionate praise and rewards?If you answered "yes" to any of the above, you might be self-sabotaging. You need to learn to Brag Better. Meredith Fineman has built a career working with "The Qualified Quiet": smart people who struggle to talk about themselves and thus go underestimated or unrecognized. Now, she shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skillsets to others.Bragging Better doesn't require false bravado, talking over people, or pretending to be more qualified than you are. Instead, Fineman advocates finding quiet confidence in your opinions, abilities, and background, and then turning up the volume. In this book, you will learn the career-changing tools she's developed over the past decade that make bragging feel easy, including:- Get remembered by focusing your personal brand and voice on key adjectives (like "effective, subtle, and edgy") - Practice explaining what you do in simple, sticky terms to earn respect and recognition from the public and people at work. - Eliminate words that undermine your work and find better ones--like your bio saying you're "trying" or "attempting" to do something instead that you ARE doing it.If you're ready to begin Bragging Better--to telling the truth about your accomplishments with grace and confidence--this book is for you.

3 months ago
Nursing Research and Statistics Book by Suresh. K. Sharma

Nursing Research and Statistics Book by Suresh. K. Sharma

₹250 ₹350
29% off

Preface to the Third EditionNursing is the oldest art and youngest sci-ence, thus requires rapidly increasing body of professional knowledge. Present era of evidence-based nursing practices has im-posed increasing demand on nurses to gener-ate sound evidence-based knowledge to im-prove nursing practice, shape health policy and impact the health of people. National Institute of Nursing Research (NINR) de-nes the aim of nursing research as the de-velopment of knowledge to (i) build scientic foundation for clinical practice; (ii) prevent disease and disability; (iii) manage and elimi-nate symptoms caused by illness and (iv) enhance end-of-life and palliative care. The vision for nursing research is driven by the professions mandate to society to optimize the health and well-being of people globally. Nurse researchers bring a holistic perspective to study individuals, families and communi-ties involving a bio-behavioural, interdisci-plinary and translational approach to science. The priorities for nursing research reect nursings commitment to the promotion of health and healthy lifestyles, the advance-ment of quality and excellence in healthcare and the critical importance of basing profes-sional nursing practice on research.With India as one of the fastest growing economies in the world, it is essential to cre-ate a literature on methods and processes of nursing research as per the South Asian perspectives as signied by the Nursing Re-search Society of India (NRSI, 2017). In order to enhance the science of the discipline and facilitate nursing research, several factors need to be understood separately and in in-teraction: the vision and importance of nurs-ing research as a scientic basis for public health; the scope of nursing research; the cul-tural environment and workforce required for cutting edge and high-impact nursing research; the importance of a research-in-tensive environment for nursing faculty and students and the challenges and opportuni-ties impacting the research mission of the discipline and the profession.Unlike the developed nations where clini-cal trials and nursing research have greatly advanced, research base in nursing is yet to develop in India. Nursing faculty and stu-dents in South Asian region needed a com-prehensive textbook on nursing research, which presents basic principles, processes and methods of research in easy, comprehen-sive and lucid manner. Therefore, this title is a modest attempt to present a text with sim-ple and relevant examples to enhance the un-derstanding of research principles, processes and methods. The third edition offers addi-tional expanded content of all the basic and advanced concepts of nursing research meth-ods with enhanced comprehension, lucid-ity, coherence and relevance of the content, which will be a ready reference for nursing faculty, nurse researchers and undergradu-ate, postgraduate and doctoral level nursing students

3 months ago
Arihant Integral Calculus for JEE Main &Advanced

Arihant Integral Calculus for JEE Main &Advanced

₹200

West Bengal is one of the eastern states in India. Bengal is known as Gauda or Vanga an ancient Sanskrit Literature also it’s a land of worshipping God. West Bengal is India’s 6 th largest state in terms of economic size further it has 12 growth Centers for medium and large scale industries. West Bengal is the 2 nd largest tea growing in India. General knowledge of West Bengal is essential for various competitive examinations and especially for the students who are appearing for West Bengal Public Service commission (WBPSC) and other state level examinations The current edition of ‘Know Your State – West Bengal’ gives the detailed study of History, Geography, Economy, Polity, Art & Culture, Center and State government welfare schemes and Current Affairs of West Bengal. A systematic Chapter wise study will mark improvement in the performance of the students, moreover Tables, boxes and figures gives better representation for memorizing the main points. MCQs have been provided at the end of each chapter that helps in understanding and preparing the subject at the exam point-of-view level. This book comes a quick, relevant and easy route for achieving in the examination. TABLE OF CONTENT West Bengal : Basic Information, Ancient History of West Bengal, Medieval History of West Bengal, Modern History and Popular Movements in West Bengal, Geographical Features and Climate of West Bengal, Climate and Soils of West Bengal, Drainage System of West Bengal, Natural Vegetation of West Bengal, National Parks and Wildlife Sanctuaries, Agriculture and Irrigation in West Bengal, Animal Husbandry in West Bengal, Industries of West Bengal, Minerals and Energy Resources in West Bengal, Transport System of West Bengal, Communication in West Bengal, Administrative Set-Up of West Bengal, West Bengal Judiciary, Local Self Government in West Bengal, District Profile of West Bengal, Tourism in West Bengal, Music and Dance of West Bengal, Bengali Cinema, Bengali Theatre, Language and Literature of West Bengal, Fairs and Festivals of West B

3 months ago
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An year of yes

An year of yes

₹400

In this poignant, hilarious, and deeply intimate call to arms, Hollywood’s most powerful woman, the mega-talented creator of Grey’s Anatomy and Scandal and executive producer of How to Get Away with Murder reveals how saying YES changed her life—and how it can change yours too. She's the creator and producer of some of the most groundbreaking and audacious shows on television today: Grey’s Anatomy, Scandal, How to Get Away with Murder. Her iconic characters—Meredith Grey, Cristina Yang, Olivia Pope, Annalise Keating—live boldly and speak their minds. So who would suspect that Shonda Rhimes, the mega talent who owns Thursday night television (#TGIT), is an introvert? That she hired a publicist so she could avoid public appearances? That she hugged walls at splashy parties and suffered panic attacks before media interviews so severe she remembered nothing afterward?Before her Year of Yes, Shonda Rhimes was an expert at declining invitations others would leap to accept. With three children at home and three hit television shows on TV, it was easy to say that she was simply too busy. But in truth, she was also afraid. Afraid of cocktail party faux pas like chucking a chicken bone across a room; petrified of live television appearances where Shonda Rhimes could trip and fall and bleed out right there in front of a live studio audience; terrified of the difficult conversations that came so easily to her characters on-screen. In the before, Shonda’s introvert life revolved around burying herself in work, snuggling her children, and comforting herself with food.And then, on Thanksgiving 2013, Shonda’s sister muttered something that was both a wake up and a call to arms: You never say yes to anything.The comment sat like a grenade, until it detonated. Then Shonda, the youngest of six children from a supremely competitive family, knew she had to embrace the challenge: for one year, she would say YES to everything that scared her.This poignant, intimate, and hilarious memoir explores Shonda’s life before her Year of Yes—fro

4 months ago
Biochemistry By U Satyanarayana & U Chakrapani

Biochemistry By U Satyanarayana & U Chakrapani

₹800

is an amalgamation of medical and basic sciences, and is comprehensively written and later revised and updated to meet the curriculum requirements of Medical, Pharmacy, Dental, Veterinary, Biotechnology, Agricultural Sciences, Life Sciences students, and others studying Biochemistry as one of the subjects. This book fully satisfies the revised MCI competency-based curriculum. is the first textbook on Biochemistry in English with multicolor illustrations by an Asian author. The use of multicolors is for a clear understanding of the complicated structures and reactions. is written in a lucid style with the subject being presented as an engaging story growing from elementary information to the most recent advances and with theoretical discussions being supplemented with illustrations, tables, biomedical concepts, clinical correlates, and case studies for an easy understanding of Biochemistry. has each chapter beginning with a four-line verse followed by the text with clinical correlates, a summary, and self-assessment exercises. The lively illustrations and text with appropriate headings and sub-headings in bold type faces facilitate reading path clarity and quick recall. All this will help the students to master the subject and face the examinations with confidence. provides the most recent and essential information on Molecular Biology and Biotechnology, and current topics such as Diabetes, Cancer, Free Radicals and Antioxidants, Prostaglandins, etc. describes a wide variety of case studies (77) with biomedical correlations. They are listed at the end of relevant chapters for immediate reference, quick review, and better understanding of Biochemistry. contains the basics (Bioorganic and Biophysical Chemistry, Tools of Biochemistry, Immunology, and Genetics) for beginners to learn easily Biochemistry, origins of biochemical words, confusables in Biochemistry, principles of Practical Biochemistry, and Clinical Biochemistry Laboratory.

4 months ago
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