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Marketing Management - A South Asian Perspective by Philip Kotler — Marketing Management - A South Asian Perspective by Philip Kotler

₹500

Marketing Management by Kotler is the leading marketing textbook across the world because it consistently reflects changes in marketing theories and practices that are widely accepted and followed by teachers, students, and professionals. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.Key Features - - Brand new chapter-opening vignettes that can serve as great classroom discussion starters. - Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. - Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. - Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise of sustainability and green marketing, and the increasing role of digital media in marketing. - Reorganized material to focus on customer value as the central theme of the South Asian edition. - Focus on holistic marketingthe development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of todays marketing environment. - Powerful teaching and learning support through a detailed instructors manual, PowerPoint lecture slides, and test-item files.

3 weeks ago

Marketing Management by Philip Kotler, Kevin Lane Keller — Marketing Management by Philip Kotler, Kevin Lane Keller

₹520

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

3 weeks ago

Organizational Behavior 14-Ed. by Stephen P. Robbins, Timothy A. Judge — Organizational Behavior 14-Ed. by Stephen P. Robbins, Timothy A. Judge

₹450

Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

3 weeks ago

Organizational Behavior 15-ED. by Stephen P. Robbins, Timothy A. Judge — Organizational Behavior 15-ED. by Stephen P. Robbins, Timothy A. Judge

₹400

Same Content as US Edition in Different Softcover Design

3 weeks ago

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Operating System Concepts — Operating System Concepts

₹300

The tenth edition of has been revised to keep it fresh and up-to-date with contemporary examples of how operating systems function, as well as enhanced interactive elements to improve learning and the student�s experience with the material. It combines instruction on concepts with real-world applications so that students can understand the practical usage of the content. End-of-chapter problems, exercises, review questions, and programming exercises help to further reinforce important concepts. New interactive self-assessment problems are provided throughout the text to help students monitor their level of understanding and progress. A Linux virtual machine (including C and Java source code and development tools) allows students to complete programming exercises that help them engage further with the material.

3 weeks ago

The Subtle Art of Not Giving a F*ck — The Subtle Art of Not Giving a F*ck

₹240

New York Times BestsellerIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

3 weeks ago

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How to Unleash The Power Of Your Sub Conscious Mind — How to Unleash The Power Of Your Sub Conscious Mind

₹190

How to Unleash the Power of Your Subconscious Mind: A 52-week Guide provides a step-by-step programme to discover a new you. You have the incredible potential to be, do, and receive whatever you desire, imagine and truly believe. Unfortunately, however, only a small number of people achieve their full human potential, because they fail to recognize and harness the infinite power of the subconscious mind. By following the guidance offered here, you can stop going through life as a victim of circumstances and become the master of your own destiny within a year.

3 weeks ago

Awaken the Giant Within — Awaken the Giant Within

₹250

Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life.The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny.

3 weeks ago

Games People Play — Games People Play

₹250

The bestselling Games People Play is the book that has helped millions of people understand the dynamics of relationships, by psychiatrist Eric Berne.We all play games. In every encounter with other people we are doing so. The nature of these games depends both on the situation and on who we meet.Eric Berne's classic Games People Play is the most accessible and insightful book ever written about the games we play: those patterns of behaviour that reveal hidden feelings and emotions. Wise and witty, it shows the underlying motivations behind our relationships and explores the roles that we try to play - and are forced to play.Games People Play gives you the keys to unlock the psychology of others - and yourself. You'll become more honest, more effective, and a true team player.'A brilliant, amusing, and clear catalogue of the psychological theatricals that human beings play over and over again' Kurt VonnegutEric Berne was a prominent psychiatrist and bestselling author.After inventing his groundbreaking Transactional Analysis, he continued to develop and apply this new methodology leading him to publish Games People Play. This became a runaway success and Berne leaves a remarkable legacy of over 30 other books and articles, as well as the founding of the International Transactional Analysis Association.Dr Berne's other works include Principles of Group Treatment, A Layman's Guide to Psychiatry and Psychoanalysis', and What Do You Say After You Say Hello? He died in 1970.

3 weeks ago

Life is in the Transitions — Life is in the Transitions

₹349

3 weeks ago

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Karma A Yogis Guide — Karma A Yogis Guide

₹200

A new perspective on the overused and misunderstood concept of karma that offers the key to happiness and enlightenment, from the New York Times bestselling author and world-renowned spiritual master Sadhguru. What is karma? Most people understand karma as a balance sheet of good and bad deeds, virtues and sins. The mechanism that decrees that we cannot evade the consequences of our own actions. In reality, karma has nothing to do with reward and punishment. Karma simply means action: your action, your responsibility. It isn't some external system of crime and punishment, but an internal cycle generated by you. Accumulation of karma is determined only by your intention and the way you respond to what is happening to you. Over time, it's possible to become ensnared by your own unconscious patterns of behavior.In Karma, Sadhguru seeks to put you back in the driver's seat, turning you from a terror-struck passenger to a confident driver navigating the course of your own destiny. By living consciously and fully inhabiting each moment, you can free yourself from the cycle. Karma is an exploration and a manual, restoring our understanding of karma to its original potential for freedom and empowerment instead of a source of entanglement. Through Sadhguru's teachings, you will learn how to live intelligently and joyfully in a challenging world.

3 weeks ago

The Subtle Art Of Not Giving A F*ck — The Subtle Art Of Not Giving A F*ck

₹399

3 weeks ago

The Gift Of Therapy — The Gift Of Therapy

₹450

3 weeks ago

Harry Potter and The Goblet of Fire — Harry Potter and The Goblet of Fire

₹475 ~~₹699~~

32% off

'There will be three tasks, spaced throughout the school year, and they will test the champions in many different ways... their magical prowess - their daring - their powers of deduction - and, of course, their ability to cope with danger.'The TRIWIZARD TOURNAMENT is to be held at Hogwarts. Only wizards who are over seventeen are allowed to enter - but that doesn't stop Harry DREAMING that he will WIN the competition. Then at Hallowe'en, when the Goblet of Fire makes its selection, Harry is AMAZED to find his name is one of those that the MAGICAL cup picks out. He will face death-defying tasks, DRAGONS and Dark wizards, but with the help of his best friends, Ron and Hermione, he might just make it through - ALIVE!--back coverJonny Duddle (Cover Illustration), Tomislav Tomić (Map Illustration).

3 weeks ago

Harry Potter and the Order of Phoenix — Harry Potter and the Order of Phoenix

₹550 ~~₹799~~

31% off

'You are sharing the Dark Lord's thoughts and emotions. The Headmaster thinks it inadvisable for this to continue. He wishes me to teach you how to close your mind to the Dark Lord.'DARK TIMES have come to Hogwarts. After the Dementors' ATTACK on his cousin Dudley, Harry Potter knows that Voldemort will stop at NOTHING to find him. There are many who deny the Dark Lord's return, but Harry is not alone: a SECRET ORDER gathers at Grimmauld Place to fight against the Dark forces. Harry must allow Professor Snape to teach him how to PROTECT himself from Voldemort's savage assaults on his mind. But they are growing STRONGER by the day and Harry is running out of time...Jonny Duddle (Cover Illustration), Tomislav Tomić (Map Illustration).

3 weeks ago

Krishna The Man and His Philosophy by Osho — Krishna The Man and His Philosophy by Osho

₹225 ~~₹450~~

50% off

The Indian mystic Krishna lived many centuries ago, yet in him Osho sees a man far ahead of his time, whose time, even now, is still to come. Where most orthodox religions are anti life, Krishna's revolutionary insight is that a really religious life is one that is enjoyed and embraced fully. This series of discourses is devoted entirely to questions from seekers, and in his responses Osho gives glimpses of the vast joy to be found when life is embraced fully.SubjectIndian MysticsTranslated fromHindi :NotesTime Period of Osho's original Discourses/Talks/Lettersfrom Jul 20, 1970 to Oct 5, 1970Number of Discourses/Chapters22

3 weeks ago

Harry Potter and The Prisoner of Azkaban — Harry Potter and The Prisoner of Azkaban

₹275 ~~₹499~~

45% off

'Welcome to the Knight Bus, emergency transport for the stranded witch or wizard. Just stick out your wand hand, step on board and we can take you anywhere you want to go.'When the KNIGHT BUS crashes through the darkness and SCREECHES to a halt in front of him, it's the start of another far from ordinary year at HOGWARTS for Harry Potter. Sirius Black, ESCAPED mass-murderer and follower of LORD VOLDEMORT, is on the RUN - and they say he is coming after Harry. In his first ever Divination class, Professor Trelawney sees an OMEN of death in Harry's tea leaves... But perhaps most TERRIFYING of all are the DEMENTORS patrolling the school grounds, with their soul-sucking KISS...Jonny Duddle (Cover Illustration), Tomislav Tomić (Map Illustration).

3 weeks ago

The World Between Us — The World Between Us

₹250 ~~₹450~~

44% off

Alice may be bed-bound, but that doesn't stop her from going outside. Every day, she logs into Stream Cast and experiences the outside world by watching other people live wonderful and exciting lives. But when one of the streamers is killed in a cycling accident, Alice is introduced to a new streamer.Rowan sees beauty in the everyday and encourages her to stop watching, and start taking control. But Rowan too has a secret he's trying to hide from Alice - and from himself.As Alice and Rowan build a bigger and more beautiful world together, outside forces threaten to bring this new world to an end.

3 weeks ago

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Premchand Nirmala — Premchand Nirmala

₹149 ~~₹150~~

1% off

About the BookThis is the story of the eponymous character Nirmala, a fifteen-year-old girl who is forced to marry a man almost her father’s age. One of the most popular novels of its time, Nirmala depicts the Indian society and the condition of women in it. A heart-rending read, the novel continues to remain a bestseller years after its first publication.About the AuthorBorn Dhanpat Rai Shrivastava on 31 July 1880 in Lamhi village near Varanasi, India, Munshi Premchand began his writing career in 1901. His first short novel, Asrar e Ma’abid (Secrets of God’s Abode), written in Urdu was published in a weekly between 8 October 1903 to February 1905. He wrote on a variety of topics including prostitution, poverty, dowry, child widowhood, and feudal system, using his works as a vehicle for arousing public awareness. He was the first Hindi author whose works featured social realism. Premchand has penned down hundreds of short stories, more than a dozen novels, plays, and several critical essays. His most celebrated works include Vardaan (1912), Seva Sadan (1918), Premashram (1922), Rangbhoomi (1925), Nirmala (1927), Pratigya (1927), Gaban (1931), Karmabhoomi (1932), Godaan (1936). Premchand breathed his last on 8 October 1936. One of the most influential writers of Indian literature, his works continue to remain popular and are translated in various foreign languages across the world.

3 weeks ago

R.D sharma class 10th mathematics — R.D sharma class 10th mathematics

₹175 ~~₹375~~

53% off

The book NEET Guide for Physics, Chemistry & Biology has been written exclusively to help students crack the NEET exam. The book covers the 100% syllabus in Physics, Chemistry and Biology. The book follows the exact pattern of the NCERT books. Thus Physics has 29, Chemistry has 30 and Biology has 38 chapters. Each chapter contains Key Concepts, Solved Examples, Exercise with detailed solutions. The exercise contains MCQs as per the pattern of the NEET exam. This is followed by an exhaustive exercise. A real cracker, this book is complete in all aspects and is a must for every NEET aspirant. The book is also useful for AIIMS/ JIPMER/ AMU/ KCET etc.

3 weeks ago

Banaras Talkies — Banaras Talkies

₹149 ~~₹199~~

25% off

A perfect college. Three imperfect students.A caring hostel.Three careless mates.The decisive years.Three ignorant souls.A bomb blast and A close save.Welcome to life through the gate of BHU.

3 weeks ago

Wine Atlas — Wine Atlas

₹1500

3 weeks ago

RD Sharma maths for class 10 — RD Sharma maths for class 10

₹320 ~~₹545~~

41% off

3 weeks ago

Meditation — Meditation

₹200 ~~₹350~~

43% off

Written in Greek by the only Roman emperor who was also a philosopher, without any intention of publication, the Meditations of Marcus Aurelius offer a remarkable series of challenging spiritual reflections and exercises developed as the emperor struggled to understand himself and make sense of the universe. While the Meditations were composed to provide personal consolation and encouragement, Marcus Aurelius also created one of the greatest of all works of philosophy: a timeless collection that has been consulted and admired by statesmen, thinkers and readers throughout the centuries.

3 weeks ago

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