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HOOKED (Hard cover) — HOOKED (Hard cover)

₹349

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

1 year ago

Good to great ( HARDCOVER) — Good to great ( HARDCOVER)

₹849

To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The StudyFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?The StandardsUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The ComparisonsThe research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? The FindingsThe findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to

1 year ago

The intelligent investor — The intelligent investor

₹300

1 year ago

The Magic of Thinking Big — The Magic of Thinking Big

₹150

1 year ago

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Evergreen self study for Physics Class 10 icse — Evergreen self study for Physics Class 10 icse

₹330 ~~₹430~~

23% off

This book is one of the first critical analyses of the automobile industry in India. It studies the sector in general and the passenger car industry in particular, and provides valuable insights into the operation of Foreign Direct Investment (FDI) companies in a technology-intensive industry under changing economic regimes. The volume underlines the influence of the changing nature of foreign investment, the impact of economic reforms, technology regimes and industrial policy on growth, structural changes and development. It offers a detailed account of the trade performance of manufacturers in India’s passenger car industry. It also looks at successful cases to draw policy lessons towards encouraging quality FDI and developing India as a base for world production. A useful addition to industry studies in India, this book with its wide coverage and contemporary analyses will interest scholars and researchers of economics, Indian economy and industrial policy, industrial economics, automobile industry and manufacturing sector, development economics and international economics. It will also appeal to policymakers, practitioners and industrial associations.

1 year ago

The Best Essential Product at AATWIK — The Best Essential Product at AATWIK

₹3000

1 year ago

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Influence: Science and Practice — Influence: Science and Practice

₹150

1 year ago

How to be rich by fingerprint publications — How to be rich by fingerprint publications

₹105

1 year ago

The richest Man in Babylon — The richest Man in Babylon

₹100

Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth. The Success Secrets of the Ancients—An Assured Road to Happiness and Prosperity Countless readers have been helped by the famous “Babylonian parables,” hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In language as simple as that found in the Bible, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. Acclaimed as a modern-day classic, this celebrated bestseller offers an understanding of—and a solution to—your personal financial problems that will guide you through a lifetime. This is the book that holds the secrets to keeping your money—and making more. The Richest Man in BabylonRead it and recommend it to loved ones—and get on the road to riches.MORE THAN TWO MILLION BOOKS SOLD

1 year ago

Rich dad retire young retire rich — Rich dad retire young retire rich

₹450

Dall'autore di "Padre ricco padre povero", ecco il libro su come Robert e Kim Kiyosaki hanno iniziato da zero e hanno raggiunto la libertà finanziaria in meno di dieci anni. Per chi vuole andare in pensione e finalmente smettere di lavorare giovane e ricco, ecco il metodo e l'esperienza di Robert, che con la moglie Kim, insegna a diventare ricchi in poco tempo e rimanerlo per sempre. Perché non provare?

1 year ago

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HBR10 Must Reads on Change Management, — HBR10 Must Reads on Change Management,

₹220 ~~₹551~~

60% off

Lead change amid constant turbulence and disruption. Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Change Management (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you successfully transform your organization. With insights from leading experts including John Kotter, Tim Brown, and Roger Martin, this book will inspire you to: Master the eight accelerators of strategic change Turn your culture into a catalyst for transformation Use your network ties to win over resisters Apply design thinking to secure buy-in Scale agile practices across your organization Get reorgs right Avoid pursuing the wrong changes This collection of articles includes "What Everyone Gets Wrong About Change Management," by N. Anand and Jean-Louis Barsoux; "Cultural Change That Sticks," by Jon R. Katzenbach, Ilona Steffen, and Caroline Kronley; "Culture Is Not the Culprit," by Jay W. Lorsch and Emily McTague; "The Network Secrets of Great Change Agents," by Julie Battilana and Tiziana Casciaro; "Design for Action," by Tim Brown and Roger L. Martin; "Agile at Scale," by Darrell K. Rigby, Jeff Sutherland, and Andy Noble; "The Merger Dividend," by Ron Ashkenas, Suzanne Francis, and Rick Heinick; "Getting Reorgs Right," by Stephen Heidari-Robinson and Suzanne Heywood; and "Your Workforce Is More Adaptable Than You Think," by Joseph B. Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading

1 year ago

Poonam Gandhi business studies class 12 — Poonam Gandhi business studies class 12

₹400

The book has been designed topic and subtopic-wise, keeping the students’ needs in mind. The current edition has certain unique features: This book is strictly as per the latest CBSE syllabus and covers complete matter as per the NCERT book. After every topic, objective type questions and case studies are given based on the latest CBSE Sample Paper (2020). (Hints of their answers are given at the end of each chapter.) At the end of each chapter, 40 objective type questions (20 MCQs + 10 Fill in the blanks + 10 True/False) are given along with answers at the end. Keywords of each topic are given at the end of each topic, to help students to solve case studies. A flow chart of each chapter is given at the end to recap the topics covered in that chapter. Quick revision is given to revise all the topics in short time. At the end of each chapter, questions asked in last 7 years' board exam are given, so that the student may get an idea of what types of questions are expected from this chapter. (Hints of answers of these questions are also given). Case Studies are framed by using words strictly from the NCERT. A solved sample paper of CBSE 2020 is also given. Guidelines for project are also given. A sample project on Marketing Management is also given. The Subject Matter is presented in simple language, in points, and along with diagrams, so that the student may find it easy to understand.

1 year ago

T. S. Grewal's analysis of financial statements class 12 — T. S. Grewal's analysis of financial statements class 12

₹400

1 year ago

Torbit 2021 The Second Edition Real Estate Book — Torbit 2021 The Second Edition Real Estate Book

₹390 ~~₹400~~

3% off

Real estate in 2021 made solid gains and laid a strong foundation for high growth in 2022, supported by the improving economy and businesses and the revival of the market sentiment and confidence of property buyers and investors. , have laid a strong foundation for high growth in 2022, supported by the improving economy and businesses and the revival of the market sentiment and confidence of property buyers and investors.

1 year ago

Torbit 2020 The First Edition Real Estate Book — Torbit 2020 The First Edition Real Estate Book

₹340

Torbit 2020 is a major leap forward in contributing towards the building of a Credible Real Estate Industry! Some of the most eminent and respected leaders of the industry have shared their insights herein, with the aim to educate Customers and other Real estate players in the context of the present pandemic situation.

1 year ago

Torbit 2022 The Third Edition Real Estate Book — Torbit 2022 The Third Edition Real Estate Book

₹450

This book is a compilation of articles published in 2022 with the purpose of making real estate a safe, transparent, secure and profitable asset. From the experts we learn about Investing, trends, the future, the potential markets and diversified asset classes and their drivers. We learn about sustainability, risks of climate change, green house financing, and impact of technology, Drivers of Real Estate Investments, Second Home Investments, and much, much more.

1 year ago

New Science In Everyday Life Class 8 Viashali Gupta — New Science In Everyday Life Class 8 Viashali Gupta

₹340

This text examines, in the context of South Asia, four interrelated dimensions that constitute the central policy challenges of our time: consolidating democracy, confronting violent extremism, overcoming mass poverty, and addressing the challenge of climate change. These themes are explored by some of the leading scholars and public figures in South Asia and are further integrated within a new perspective on South Asia by the editors.

1 year ago

STATISTICS SANDEEP GARG CLASS 11 2022 EDITION — STATISTICS SANDEEP GARG CLASS 11 2022 EDITION

₹250 ~~₹405~~

38% off

1 year ago

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Doglapan - The hard truth about life and start-ups — Doglapan - The hard truth about life and start-ups

₹350 ~~₹499~~

30% off

1 year ago

Hbr at 100 — Hbr at 100

₹650

1 year ago

Want to sell — Want to sell

₹500

Fundamentals Of Financial Management,13Ed

1 year ago

The Art Of Innovation By Tom Kelley — The Art Of Innovation By Tom Kelley

₹200

Art of Innovation

1 year ago

FACTFULNESS — FACTFULNESS

₹229

Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future.

1 year ago

Compensation management — Compensation management

₹100

1 year ago

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