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International business

International business

₹100

This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business. WHAT IS NEW TO THIS EDITION : ??? Incorporates latest and uptodate information and data on the areas covered. ??? Quite a few tables have been replaced to give latest information. Table Of Contents: CONTENTS List of Boxes List of Figures List of Tables Preface Preface to the First Edition 1.Introduction to International Business 2.International Operations Management 3.International Business Environment 4.International Trading Environment 5.GATT/WTO and Global Liberalisation 6.International Monetary System and Foreign Exchange Market 7.International Banking and Eurocurrency Market 8.International Economic Organisations 9.International Investment and Finance 10.Multinational Corporations 11.International Goods, Services and Financial Flows and Balance of Payments 12.Globalisation 13.International Business Intelligence 14.Market Selection 15.Market Entry Strategies 16.Market Coverage Strategies 17.International Product Decisions 18.International Pricing 19.International Distribution 20.International Promotion 21.International Organisation and HRM 22.Some Social Issues in International Business 23.Trade Policy and Regulation in India 24.Export Promotion 25.Trade and BOP of India 26.India in the Global Setting 27.Gl

10 months ago
Essential Scrum

Essential Scrum

₹100

The single source comprehensive guide to scrum for all team members managers and executives.If you want to use Scrum to develop innovative products and services that delight your customers Essential Scrumis the complete single-source reference you ve been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values principles and practices of Scrum and describes flexible proven approaches that can help you implement it far more effectively.Whether you are new to Scrum or years into your use this book will introduce clarify and deepen your Scrum knowledge at the team product and portfolio levels. Drawing from Rubin s experience helping hundreds of organizations succeed with Scrum this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum s roles artifacts and activities.Essential Scrumwill provide every team member manager and executive with a common understanding of Scrum a shared vocabulary they can use in applying it and practical knowledge for deriving maximum value from it.Agile coaches you re gonna be happy with this book. Kenny Rubin has created an indispensable resource for us. Do you have a manager that just doesn t get it ? Hand them this book and ask them to flip to Chapter 3 for a complete explanation of how Scrum is less risky than plan-driven management. It s written just for them-in management-speak. Want to help the team come to a common understanding of Scrum? The visual icon language used throughout this book will help you help them. These are just two ways this book can aid you to coach Scrum teams. Use it well. - Lyssa Adkins Coach of Agile Coaches Agile Coaching Institute author Coaching Agile Teams.One of the best most comprehensive descriptions of the core Scrum framework out there Essential Scrum is for anyone-new to or experienced with Scrum-who s int

10 months ago
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Playing to win by Martin and Lafley

Playing to win by Martin and Lafley

₹700

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance—read this book.Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.

10 months ago
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