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Macro Economics 97 — Macro Economics 97

₹120

1 month ago

Marketing management — Marketing management

₹556

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

1 month ago

Essentials of Management — Essentials of Management

₹590

Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.

1 month ago

Atomic habits by james clear — Atomic habits by james clear

₹375 ~~₹498~~

25% off

An alternative cover edition for this ISBN can be found here. Transform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call.He calls them atomic habits.In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy.These small changes will have a revolutionary effect on your career, your relationships, and your life.

1 month ago

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NTA CUET(UG) Commerce domain PYP — NTA CUET(UG) Commerce domain PYP

₹420 ~~₹500~~

16% off

It is a book for common University entrance test undergraduate program . It comprises of all essential subjects like accountancy business studies economics and mathematics and has 15 real question papers of CUET exam of each subject.It is an excellent preparation material for exam and is CuetAdda 24/7

1 month ago

ECONOMIC for Class 11 — ECONOMIC for Class 11

₹300 ~~₹415~~

28% off

PART A : STATISTICS FOR ECONOMICS Unit I : Introduction 1. What is Economics ?, 2. Statistics : Meaning, Scope and Importance. Unit II : Collection, Organisation and Presentation of Data 3.Collection of Data : Primary and Secondary Data, 4. Methods of Data Collection : Census and Sampling Methods, 5. Some Important Sources of Secondary Data : Census and N.S.S.O., 6. Organization of Data : Classification, 7. Presentation of Data : Tables, 8. Diagrammatic Presentation of Data, 9. Graphic (Time Series and Frequency Distribution) Presentation of Data. Unit III : Statistical Tools and Interpretation 10. Measures of Central Tendency: Arithmetic Average, 11. Measures of Central Tendency : Median and Mode, 12. Measures of Dispersion, 13. Correlation, 14. Index Number, 15. Some Mathematical Tools Used in Economics : Slope of a Line, Slope of a Curve and Equation of a Line. Unit IV : Developing Projects in Economics 16. Formation of Project in Economics. PART B : INDIAN ECONOMIC DEVELOPMENT Unit V : Development Experience, (1947-90) and Economic Reforms Since 1991 1. State of Indian Economy on the Eve of Independence, 2. Common Goals of Five Year Plans in India, 3. Agriculture—Features, Problems and Policies, 4. Industries : Features, Problems & Policies (Industrial Licensing etc.), 5. Foreign Trade of India—Features, Problems and Policies. Unit VI : Economic Reforms Since 1991 6.Economic Reforms in India—Liberalisation, Privatisation and Globalisation (L.P.G.) Policies. Unit VII : Current Challenges facing Indian Economy 7. Poverty and Main Programmes of Poverty Alleviation, 8. Rural Development : Key Issues, 9. Human Capital Formation, 10. Employment : Growth, Informalisation and Other Issues, 11. Inflation : Problems and Policies, 12. Infrastructure : Meaning and Types (Case Studies : Energy and Health), 13. Sustainable Economic Development and Environment. Unit VIII : Development Experience of India 14.Development Experience of India : A Comparison with Pakistan & China.

1 month ago

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BUSINESS STUDIES CLASS12 — BUSINESS STUDIES CLASS12

₹340 ~~₹504~~

33% off

Class 12th book of commerce.Only little bit cover page is damaged but apart from this book is totally new.

1 month ago

Business correspondence and reporting — Business correspondence and reporting

₹100

This is the study material book of Paper-2 Section-B of ICAI Foundation Course.

1 month ago

Statistics for economic — Statistics for economic

₹100

1 month ago

Macro economics book — Macro economics book

₹150

1 month ago

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CBSE economics class 12 — CBSE economics class 12

₹180

1 month ago

NCERT Hindi for class 8 — NCERT Hindi for class 8

₹130

The Constitution Of India Came Into Force On 26Th January, 1950 And Since Then Indigenous Ideas Have Been Introduced, New Experiments Have Been Conducted And New Thrust Areas Have Been Identified In Different Aspects Of Education In India To Keep Pace With The Developments In Society, Politics, Economics, Emotions And Sentiments At The National And International Levels. A Vast And Fast Developing Country Like India Is Bound To Encounter New And Recurring Problems Of Educational Expansion, Total Quality Management, Planning, Administration, Supervision, Curriculum, Evaluation, Teacher Education, Special Education, Integrated Education, Leadership, Ecology And Guidance Services In Schools.This Book Is An Humble Attempt To Understand Some Of The Afore-Said Problems Of Education In Their Right Perspectives And To Find Out Solutions In The Light Of Recommendations Of Various Committees And Commissions, Policies, Reports And Publications Of Mhrd, Ncert, Niepa, Ncte, Other Institutes, Frontline Educationists And Authors Of Eminence.The Distinguishing Features Of The Book Are Lucidity And Simplicity Of Language, Uniformity And Precision In Organisation Of Facts And Figures With Scope For Reading Between Lines And Beyond Suitable For Students Of Teacher Education Institutions And University Departments Of Education.

1 month ago

Novel for Youth — Novel for Youth

₹150

Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel's story is about to be completely rewritten.Insightful, bold, irreverent, and raw, The Fault in Our Stars is award-winning author John Green's most ambitious and heartbreaking work yet, brilliantly exploring the funny, thrilling, and tragic business of being alive and in love.

3 weeks ago

Business Research Methods — Business Research Methods

₹500

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

1 month ago

Managerial Economics and Business Strategy — Managerial Economics and Business Strategy

₹500

1 month ago

Legal Aspects of Business — Legal Aspects of Business

₹300

1 month ago

Diamonds in the Dust — Diamonds in the Dust

₹150

Over the last few years, there has been a growing realization among Indians that their life's savings, the bulk of which are parked in physical assets like real estate and gold, are unlikely to help them generate sufficient returns to fund their financial goals, including retirement. At the same time, many have lost their hard-earned money trying to invest in financial assets, including debt and equities. Such losses have occurred due to many reasons, such as corporate frauds, weak business models and misallocation of capital by the companies in whose shares unsuspecting investors parked their savings. What options do Indian savers then have to invest in, and build their wealth?Diamonds in the Dust offers Indian savers a simple, yet highly effective, investment technique to identify clean, well-managed Indian companies that have consistently generated outsized returns for investors. Based on in-depth research conducted by the award-winning team at Marcellus Investment Managers, it uses case studies and charts to help readers learn the art and science of investing in the US$3 trillion Indian stock market. The book also debunks many notions of investing that have emerged from the misguided application of Western investment theories in the Indian context. Vital and indispensable, this book will serve as the ultimate manual on investing and provide practical counsel to readers to achieve their financial goals.

1 month ago

Business Communication Tenth Edition — Business Communication Tenth Edition

₹700

1 month ago

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3 mistakes of my life by chetan bhagat — 3 mistakes of my life by chetan bhagat

₹100 ~~₹399~~

75% off

In late-2000, a young boy in Ahmedabad called Govind dreamt of having a business. To accomodate his friends Ish and Omi's passion, they open a cricket shop. Govind's wants to make money and thinks big. Ish is all about nurturing Ali, the batsman with a rare gift. Omi knows his limited capabiltiies and just wants to be with his friends. However, nothing comes easy in a turbulent city. To realize their goals, they will have to face it all - religious politics, earthquakes, riots, unacceptable love and above all, their own mistakes. Will they make it? Can an individual's dreams overcome the nightmares offered by real life? Can we succeed despite a few mistakes?

1 month ago

Corporate Chanakya — Corporate Chanakya

₹175 ~~₹299~~

41% off

Chanakya, who lived in 3rd Century BC, was a leadership guru par excellence. His ideas on how to identify leaders and groom them to govern a country has been well documented in his book Kautilya’s Arthashastra. This book contains 6000 aphorisms or sutras. In the present book the author simplifies the age old formula of success for leaders of the corporate world. Divided into 3 sections of Leadership, Management and Training Corporate Chanakya includes tips on various topics like – organizing and conducting effective meetings, dealing with tricky situations, managing time, decision making and responsibilities and powers of a leader.

1 month ago

The E Myth Revisited, Why most small businesses dont work, what to do — The E Myth Revisited, Why most small businesses dont work, what to do

₹400 ~~₹1099~~

64% off

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.

1 month ago

The Seven husbands of Evelyn hugo by Taylor Jenkins Reid — The Seven husbands of Evelyn hugo by Taylor Jenkins Reid

₹250

Notebook of 120 Blank Pages, (8.5 x 11) inches; lined Paper for Sketching, Drawing, Writing, Journaling, business & Doodling. lined 8.5"x 11" 120 Grey

1 month ago

Economics for Grade XI / Class 11 — Economics for Grade XI / Class 11

₹250 ~~₹575~~

57% off

1 month ago

how to talk to anyone — how to talk to anyone

₹500 ~~₹840~~

40% off

1 month ago

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