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Marketing management 16th edition

Marketing management 16th edition

₹1000

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

5 months ago
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M Laxmikanth

M Laxmikanth

₹500

Language: EnglishPages: 652PrefaceI am pleased to place before the readers a thoroughly revised, enlarged and updated edition of this widely read book on Indian Polity.In 2011 and 2013, the UPSC changed the pattern and syllabus of the preliminary and main examinations, respectively. In both the changes, the scope of Indian Polity has been considerably increased. Hence, this new edition of the book is more relevant now and is aimed to meet the expanded need of the aspirants. In the course of revision and updation of this edition of the book, the various new developments related to the subject like recent constitutional amendments, parliamentary legislations, executive decisions and supreme court judgments have been taken into account.Changes in this Edition:1. Addition of 8 new chapters.2. Addition of new appendices.3. Inclusion of 2010, 2011, 2012 and 2013 preliminary questions with answers.4. Inclusion of 2009, 2010, 2011 and 2012 mains questions.5. Updation of the year – wise break-up of the UPSC questions in the preliminary and main examinations.6. Inclusion of additional updated information on a number of topics.7. List of Articles included at the end of each chapter.8. New items included in various chapters.New Chapters:1. Basic Structure of the Constitution2. Cabinet Committees3. Parliamentary Committees4. Parliamentary Forums5. Central Bureau of Investigation6. Cooperative Societies7. Special Provisions Relating to Certain Classes8. Electoral ReformsNew Appendices:1. Flag Code of India2. Allied Amending Acts at a Glance3. Model Code of Conduct Relating to ElectionsI firmly believe that is now a

6 months ago
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