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Financial Accounting9th Edition Publisher: McGraw Hill

Financial Accounting9th Edition Publisher: McGraw Hill

₹600

Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial accounting textbooks are often not. They believe most financial accounting textbooks fail to demonstrate that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design.Libby/Libby/Hodge successfully implements a real-world, single focus company approach in every chapter. Students and instructors have responded very favorably to the use of focus companies and the real-world financial statements. The companies chosen are engaging and the decision-making focus shows the relevance of financial accounting regardless of whether or not the student has chosen to major in accounting.Libby/Libby/Hodge believes in the building-block approach to teaching transaction analysis. Most faculty agree that mastery of the accounting cycle is critical to success in financial accounting. And yet all other financial books introduce and develop transaction analysis in one chapter, bombarding a student early in the course with an overload of new concepts and terms. The authors believe that most faculty take more time with the accounting cycle, but other financial accounting textbooks don't. By slowing down the introduction of transactions and giving students time to practice and gain mastery, this building-block approach leads to greater student success in their study of later topics in financial accounting such as adjusting entries.

2 months ago
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Marketing management

Marketing management

₹650

Marketing Management by Kotler is the leading marketing textbook across the world because it consistently reflects changes in marketing theories and practices that are widely accepted and followed by teachers, students, and professionals. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.Key Features - - Brand new chapter-opening vignettes that can serve as great classroom discussion starters. - Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. - Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. - Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise of sustainability and green marketing, and the increasing role of digital media in marketing. - Reorganized material to focus on customer value as the central theme of the South Asian edition. - Focus on holistic marketingthe development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of todays marketing environment. - Powerful teaching and learning support through a detailed instructors manual, PowerPoint lecture slides, and test-item files.

2 months ago
Managerial economics

Managerial economics

₹650

The genus Rhododendron is acclaimed in horticulture for its most elegant, bell-shaped flowers of varied colours. In India, Rhododendron species are found in the Himalayas from Kashmir to Arunachal Pradesh and in the forested mountain tracts of N.E. Indian States. The interest in the Himalayan Rhododendrons began with the discovery of the red flowered R. arboreum in Kashmir in the year 1796 and introduction of its seeds into the English gardens in 1827. J.D. Hooker's travels in Sikkim between 1848-1850 revealed the hidden rhododendron treasure. Following this, series of botanical explorations were undertaken in the Eastern Himalayan region by noted botanists and plant collectors from England bringing forth the richness and species diversity of the genus. Himalayan Rhododendrons have contributed a great deal in developing many horticulturally appealing clones and have ensured their importance in a multi-million dollar horticulture trade in the West at par with roses and orchids. In India, the species in the Western Himalaya and Sikkim are better known, while the species that inhabit the densely forested inaccessible mountains in Arunachal Pradesh and other N.E. Indian states largely remained less known or even unknown. Thus there has been no comprehensive account of all the species of the genus in the country leaving a wide gap to know the Indian rhododendrons wholly and from a single source. Hence this book. The book provides detailed taxonomic treatment of the genus in India with workable keys to the subgenera, different sections, sub-sections, species and sub-specific taxa with botanical descriptions. Colour photographs for many species, line drawings for about 20 species, distribution maps for all the species are provided to enhance the scientific value of this book as a Reference Manual for the use of botanists, teachers, students, foresters, nature lovers and conservationists. In short this book is the need of the hour for planning appropriate scientific conversation measures to safeguard the rhododendron spe

2 months ago
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