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Marketing management

Marketing management

₹550 ₹1050
48% off

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

10 months ago
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Arihant 151 ESSAYS

Arihant 151 ESSAYS

₹200

1. Collection of more than 162 Essays covering various topics 2. Focuses on developing the art of writing essays 3. Guide is divided into 2 Parts 4. First Part focuses on how to write an effective, interesting essays with techniques 5. Second Part contains all the Latest and Updated topics from all fields of life 6 All topics have been penned in a clear and easy language 7. Important Quotations are provided to better essay writting Writing an essay is a perfect art blend of intellect and creativity that needs discipline of mind, analytical power, and good vocabulary to express thoughts in an appropriate context. To craft a purposeful essay, one must have thorough knowledge of topics, expressions, grammatical accuracy and coherence of thoughts all together. With the revised edition of “151 Essays” readers are certainly helped in enhancing capabilities to present subject matter in a concise and organized manner. The essays in this book have been classified under different categories, giving views on every genre. Latest topics have also been covered with accurate facts and data wherever required. Use of simple and standard language has been kept in mind so that students with different caliber are benefited. A separate section has been made for ‘Important Quotations’ so that students can use them in writing essay when they require. This book is highly useful for all kinds of examination from academic to government competition. TOC Contemporary Issues, Social Issues, Political Issues, Economic Issues, Science and Technology, Environmental Issues, Education, Health and Sports, Renowned Personalities, Preverbal and Idiomatic, Miscellaneous Issues, Important Quotations

1 year ago
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