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Mass Communication in India
Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
Psychology
The most learner-centered and assessment-driven text available. Ciccarelli/White, Psychology, 3/e is praised for a very engaging writing style, comprehensive coverage of key research, and strong pedagogical features. This best-selling text focuses on getting students to actually read their textbook. The authors use the recommended APA undergraduate psychology learning outcomes and establish clear learning objectives for students, while tying the text assessment to these objectives. Student and instructor feedback from extremely successful first and second editions emphasize the appeal of Ciccarelli/White's approach to teaching and learning in today's classroom.
Talking the Winner's Way (English, Paperback, Lowndes Leil)A-001
"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of "How to Swim with the Sharks Without Being Eaten Alive"What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"What it boils down to is a more skillful way of dealing with people.The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you'll find:9 ways to make a dynamite first impression 14 ways to master small talk, "big talk," and body language 14 ways to walk and talk like a VIP or celebrity 6 ways to sound like an insider in any crowd 7 ways to establish deep subliminal rapport with anyone 9 ways to feed someone's ego (and know when NOT to!) 11 ways to make your phone a powerful communications tool 15 ways to work a party like a politician works a room 7 ways to talk with tigers and not get eaten aliveIn her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," "Bare Their Hot Button," "The Great Scorecard in the Sky," and "Play the Tombstone Game," for big success in your social life, romance, and business.How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work!By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anyb
HSC FIRST YEAR EFFECTIVE COMMUNICATION-II BOOK (FYBMM)
This Book is based on latest updated syllabus and paper pattern prescribed by Mumbai University for BAMMC (Bachelor Arts in Multimedia and Mass communication) 1st Year semester 2 published by Vipul Prakashan.The knowledge gained through the study of this subject will be useful to the students of all through their in Multimedia and Mass communication.
Communication Skills for technical students
This book has grown out of lesson units that have been used by the author successfully in his English classes for engineering students for over a decade. It is a continuous instructional and practice workbook that teaches communication skills that are essential in the areas of professional and technical activities. The book has taken into account the problems and requirements of technical students and is an attempt to offer sensible pedagogical solutions based on the recent developments in applied linguistics.