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Marketing management — Marketing management

₹556

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and fra

1 month ago

UPSC Engineering Services 2017 Electronics and Telecommunication — UPSC Engineering Services 2017 Electronics and Telecommunication

₹200 ~~₹1500~~

87% off

Engineering Services Exam Previous Year Questions till 2017 of Electronics and Telecommunication branch

1 month ago

Brilliant Tutorials - Bvsc Ah book sets unused — Brilliant Tutorials - Bvsc Ah book sets unused

₹1125

4 books set unused in good condition

1 month ago

Arihant Objective General English SP Bakshi — Arihant Objective General English SP Bakshi

₹100

The General English section is asked in almost every competitive examination like NDA, CDS, SSC (CGL, MTS, LDC), Bank (PO & Clerk), Hotel Management, MBA, MCA, UPSC, Bed Exams, etc. It is important to know the concepts of General English to clear any competitive examination as well as to communicate with ease in this fast modernising world. The present book has been divided into four parts namely Part A: Foundation Module, Part B: Verbal Ability, Part C and Part D: Practical Grammar, each divided into number of chapters as per the syllabi of General English asked in various competitive examinations. Part ‘A’ has been divided into six units covering Tenses, Modals, Clause Analysis, Articles, Noun, Pronoun, Adjective, Adverb, Prepositions, Phrasal Verbs, Idioms & Phrases, Spotting Errors, etc whereas Part B covers Paronyms & Homonyms, One Word Substitutions, Synonyms & Antonyms, Cloze Test, etc. Part C covers Sequence of Sentences and Objective Comprehension and Part D covers Narration, Synthesis, Transformation, Punctuation, Spelling Rules and Contractions. The present edition of Objective General English will help you in identifying your preparation and in directing you towards your goal. As the book thoroughly covers the General English section asked in a number of competitive examinations, it for sure will work as a preparation booster for various competitive examinations like Bank (PO & Clerk), NDA, CDS, SSC (CGL, MTS, LDC), MBA, Hotel Management, MCA, UPSC, BEd Exams, etc.

1 month ago

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UPPCl excutive assistant solved paper — UPPCl excutive assistant solved paper

₹150

1 month ago

A critical History of Western Philosophy, 5th Edition — A critical History of Western Philosophy, 5th Edition

₹300 ~~₹425~~

29% off

This is the enlarged edition of a Critical History of Modern Philosophy. In this new edition Greek and Medieval Philosophies have been added. The book also includes a critical and comparative account of the major contributions of eight modern thinkers. To this exposition the idealism of Hegel and Bradley has been introduced. Recent discussions concerning Hume, Kant, Hegel and Bradley have also been incorporated. Whilst giving fully an analytic account of topics, the author maintains that philosophy is a holistic enterprise of man, as we find it in Spinoza, Kant, Hegel and Bradley.The book has turned out to be a reliable and useful to the students of the subject throughout India. This thoroughly revised and enlarged edition will prove to be all the more serviceable in general.

1 month ago

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Indian national movement the long term dynamics by Bipin chandra — Indian national movement the long term dynamics by Bipin chandra

₹700 ~~₹795~~

12% off

New book #not even used once#offer prize

1 month ago

India's foreign policy since independence by V.P.Dutt — India's foreign policy since independence by V.P.Dutt

₹230

Not even used once

1 month ago

NCERT UPSC AND PSC BOOKJ SET — NCERT UPSC AND PSC BOOKJ SET

₹2100 ~~₹2900~~

28% off

UNUSED. COMPLETELY NEW IN CONDITION

1 month ago

Best chemistry book class11 — Best chemistry book class11

₹165 ~~₹200~~

18% off

1 month ago

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Best chemistry book class11 — Best chemistry book class11

₹165 ~~₹200~~

18% off

Buy Online CBSE Chapter Wise Chemistry Multiple Choice Questions (MCQs) Term 1 for Class 9 Includes Objective Type Question Bank based on the latest CBSE Syllabus For Examination 2021.

1 month ago

PW UPSC All sets book (sampoorna) — PW UPSC All sets book (sampoorna)

₹1800

1 month ago

Upsc, ssc, cgl, exam kae liyae [ancient India] — Upsc, ssc, cgl, exam kae liyae [ancient India]

₹328

NCERT "Ancient India" 12 ### #### 1. , , , , #### 2. , , #### 3. , , #### 4. , - #### 5. , , ### "Ancient India" NCERT , , hindi medium English medium

1 month ago

Upsc, ssc, cgl, exam kae liyae [history of modern India] Bipin Chandra — Upsc, ssc, cgl, exam kae liyae [history of modern India] Bipin Chandra

₹328 ~~₹480~~

32% off

"Modern India" by Bipin Chandra is a comprehensive examination of Indias historical evolution from the late 18th century to the contemporary period. This work is pivotal for understanding the socio-political and economic transformations that shaped modern India.### " " , , ### #### 1. 18 20 , #### 2. , , , , #### 3. 19 , , #### 4. , 1857 1947 #### 5. #### 6. , , ### " " , , , , , , hindi and English medium

1 month ago

Upsc, ssc, cgl, exam kae liyae (indian polity m Lakshmikant) — Upsc, ssc, cgl, exam kae liyae (indian polity m Lakshmikant)

₹750 ~~₹850~~

12% off

"Polity" by M. Laxmikanth is a comprehensive guide to Indian polity and governance, covering constitutional frameworks, political institutions, and key concepts. It's widely used for competitive exams and provides detailed insights into the functioning of the Indian political system."Polity" by M. Laxmikanth is a seminal text that serves as a cornerstone for understanding the Indian political system and constitutional framework. It meticulously covers a range of topics, including the Constitution of India, the structure and functions of various political institutions, and the fundamental rights and duties of citizens. The book is divided into several sections, addressing key themes such as federalism, the role of the judiciary, governance mechanisms, and public administration. Each chapter is designed to present complex ideas in an accessible manner, making it an essential resource for students, aspirants of competitive exams, and anyone interested in Indian politics. Laxmikanth's work is noted for its clarity, systematic organization, and inclusion of practice questions, which further enhance comprehension and retention. Overall, it provides a thorough grounding in the principles and practices that govern the world's largest democracy.

1 month ago

Oxford School Atlas — Oxford School Atlas

₹400

The most engaging 10-14 atlas, now updated and even better

1 month ago

UPSC GEOGRAPHY G C LEONG — UPSC GEOGRAPHY G C LEONG

₹300

1 month ago

UPSC M LAXMIKANTH — UPSC M LAXMIKANTH

₹500

1 month ago

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UPSC Spectrum Modern India — UPSC Spectrum Modern India

₹480

This book is one of our bestsellers and is an effort to bring together various aspects of the turbulent period—from arrival of Europeans to India’s freedom from colonial rule—in a concise, all-inclusive, and systematic manner. It offers a chronological narrative of the period to make the development of historical events easy to understand and grasp. It effectively discusses important and major milestones as well as several relevant but little-known details of modern history, and also presents analytical comments on the historical events.Readers will also find a brief evaluation of the challenges faced by the country immediately after independence and the notable developments that took place under the various democratically elected governments. The important developments of the Nehruvian era as well as the post-Nehruvian time post-1964 are, thus, covered. Each chapter ends with a summary for an easy and quick revision.

1 month ago

CDS Pathfinder — CDS Pathfinder

₹130

Combined Defence Services Examination [CDS] is one of the best opportunities in the lives of the candidates who are preparing for the Military examinations. This exam is conducted by the Union Public Services Commission (UPSC) twice a Year in the month of February and November to conduct officers in the Defence Forces: Indian Army, Indian Navy & Indian Air Force. The 2020-21 edition of ‘Pathfinder CDS Entrance Examination’ is complete self study guide that is designed for the absolute preparation of Combined Defence Services Examination. The book has been revised carefully and consciously providing the entire syllabus, divided into 4 major sections that are sub divided into chapters, which is prescribed by the UPSC guidelines. Solved Papers from [2019 to 2017] are provided in the beginning of the book, giving deep insight to the candidates about the papers pattern, types of questions and their weightage in the exam. Packed with such comprehensive study resources, this is a perfect book to receive the best guidance for the upcoming CDS Entrance Exam to strive towards success. TABLE OF CONTENT CDS Solved Paper 2019 II, CDS Solved Paper 2019 I, CDS Solved Paper 2018 II, CDS Solved Paper 2018 I, CDS Solved Paper 2017 II, Mathematics, General English, General Science, General Studies.

1 month ago

Archaeology for anthropology optional upsc — Archaeology for anthropology optional upsc

₹250 ~~₹300~~

17% off

1 month ago

Indian polity by M Laxmikant — Indian polity by M Laxmikant

₹469

1 month ago

Geography by Majid Hussain upsc ssc etc — Geography by Majid Hussain upsc ssc etc

₹550

"Geography" by Majid Hussain

1 month ago

M Lakshmikant polity hindi and English medium — M Lakshmikant polity hindi and English medium

₹700

1 month ago

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